Content Marketing Tools

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Content marketing is trending marketing platform today. These tools for content marketing help to boost the business. Most of the businesses invest 41% of their marketing budget on content marketing.

There are many tools for content marketing are available online to create engaging content to get high traffic to your website.

24 Tools For Content Marketing For Beginners

Audio content tools
Video content tools
create infographics for content marketing
meme tools

Creating awesome content and promoting is important. I have found people creating content on blogs and not adding infographics or explainer videos.

Textual content is less likely to gain more engagement.

You must add audio, videos or even GIFs and memes.

People nowadays hate reading long pages. They want something amazing and beautiful.

In this article, I’m going to tell you 24 tools for content marketing that you must know to boost your business.

1. Audacity

This is a free audio recording and editing software. You can import sound and edit on Audacity.

Podcasts are engaging content for boosting your marketing tactics.

You can also export sound files in any format.

Pricing: Free


•Record from a microphone or any other digitize recording device.

•It supports 16-bit, 24-bit, and 32-bit.

•Plug-in Effects can be modified for texts.

•Wide range of keyboard shortcuts

2. Canva

Canva is an online graphic designing tool. It has free and premium plan for designing.

It has readymade templates. You can edit these templates for your marketing and business purpose.

You can design your graphic with little to no experience.

Pricing: Free & Premium starts from $12.95/month.


•You can add different text styles, symbols, and logo in the templates.

•Attractive templates for flyers, logos, blog graphic

•Design layouts for presentations and social media graphics

•Perfectly sized pages for Facebook, Twitter, Instagram, and Pinterest.

3. Quickmeme

As the name suggests, Quickmeme is a meme maker tool.

This tool is simple and requires no experience. It doesn’t have too complicated designs to confuse you.

It is simple. You simply need to upload or select the picture and add the text.

Pricing: Free


•It doesn’t have too complicated designs to confuse you.

•You simply need to upload or select the picture and add the text.

•No need to create a separate registration

•Facebook login is available

4. Shotcut

It is a free video editing software. You can edit your videos and trim it.

It supports audio and video formats. It has image formats.

This software supports 4K resolution.

Pricing: Free


•Audio features like bass & treble, high pass, low pass and many more

•Video features like box blur, Gaussian blur, reduce noise, vignette effect and many more

•Cut, copy, paste options available

•The platform can be translated into Chinese, Dutch, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian and many more.

•It has the option to fit the viewable window.

5. Skype

Skype is mostly used for online calls. It also provides messaging services.

People also use this for communicating through video calls.

Pricing: Free and Plans starting from $2/month.


•Skype can be operated on the phone, desktop, tablet and many more.

•This tool is also used for recording audio for podcasting purpose.

•You can download the recorder and start recording your conversation.

•You can make mp3 copies of it.

6. Piktochart

Piktochart is an infographic building tool. It has free as well as the paid version. Infographics are great content for your marketing strategy.

The free version allows you to create up to 5 infographics. Also, you can’t remove Piktochart watermark.

Pricing: Free and Plans start from $24/month.


•You can add a chart, stylish texts, etc.

•It has features to create flyers, posters, and presentations for your business.

•No designing experience needed.

•Download high-resolution infographics

•You can edit amazing infographic templates

7. Livememe

Livememe allows you to create engaging memes for sharing on social media. Memes can boost your content marketing strategy.

This meme maker is simple. Visit Livememe and you’ll see the most rending and popular images.

Simply click on any one picture and add your text. Your meme is done!


•Provides most popular images for memes

•Add top and bottom texts

•Social sharing available

8. Filmora

Filmora is pro-video editing software. It provides you amazing editing effects for social sharing.

It has a free and paid version.

You’ll get almost all features in the free plan. The free plan includes Filmora watermark in the video.

Pricing: Free & Plans start from $39.99


•Supports 4K resolution videos

•It has audio and video effects equipped in it.

•Add transition effects between two media.

•It has many sound effects and a sound library for adding music for your videos.

•You can crop your videos into any size you want.

•It supports desktop, iOS, Android

•You can record the screen.

9. Twisted Wave

Twisted Wave is online audio-editing software. It supports Mac, iOS devices.

You can use it online. You simply need a web browser. You can record your audio and edit it.

It has a free and paid plan. You can create audios up to 5 minutes length in the free plan.

In the free plan, you can store up to 1-hour audio files.

It supports 16-bit and 48 kHz frequency in the free plan.

Pricing: Free and paid plans start from $5/month


•Online storage, no need for downloading

•It supports 16-bit, 24-bit, 32-bit.

•It supports frequency 48 kHz, 96 kHz, 192 kHz.

•Audio files can be created from 5 minutes to 240 minutes

•Audio storage is available from 1 hour to 40 hours.

•It supports mono channel in the free plan

10. Infogram

Infogram is a popular platform to design infographics. It has free and paid plans.

You can create beautiful infographics online and share it on social media. It has thousands of templates to create your creative infographics.

WordPress has Infogram plugin, which allows you to edit in the visual editor and embed in your website.

Pricing: Free and plans start from $19/month


•You can add informative charts and graphs in your designs.

•You can publish your content online.

•Download HD images

•1 million icons and images available

•More than 500 map types available

•Paid plans provide you first time support

•Real-time collaboration is available.

11. Meme Generator

It is a free online meme maker. You can add resizable text to it.

Most of the people use this generator to add their captions to images & memes.

This tool also allows you to create your own templates.

Pricing: Free


•You can resize the text

•It supports all web-fonts and windows/Mac fonts including bold & italic.

•You can add font color & outline color.

12. Powtoon

Powtoon is animated making software. It has free as well as paid plans. You can create animated videos having little to no experience.

It has a huge collection of images and music to add in your videos.

Pricing: Free and paid plans starting from $89/month.


•The free plan has 100MB storage and access to free content.

•You have access to royalty-free music and other media.

•You’ll get 100 presentation templates to make your animated videos.

13. Wavepad

Wavepad is audio-editing software. This tool is made for professional music and audio editing.

You can record as well as edit your audio files.

Pricing: Prices starting from $2.77/month.


•Editing tools like cut, copy, split and many more.

•Audio and music effects like amplify, normalize, equalize and many more.

•Noise reduction is available.

•It supports mono and stereo channels.

•It supports 8-bit, 16-bit, 24-bit or 32-bit.

14. is a tool to create and share amazing visuals like infographics, posters and many more. You can convey your message in visual form.

You can represent ideas, concepts to your team and clients.

Pricing: Free and paid plans start from $3/month


•Access up-to more than 600,000+ images.

•You can edit the professional templates

•You can also create your own template with the help of images, charts, and icons.

•Download PDF and high-resolution images

15. Make a meme

Make a meme provides you a list of images to make your own meme.

You can add your text to your images to make memes.

Pricing: Free


•Create your own memes

•You can add texts easily.

•You can add visibility to your memes.

16. Renderforest

Renderforest is an animated explainer video maker. You can also create videos and presentations.

This tool also allows you to create a logo and your own website.

You can create professional intros and music visualization having no technical skills.

Pricing: Free and paid plans start from more than $7/month.


•No watermarks on videos for paid plans

•More than 100+ commercial music tracks

•Videos can be made up to 60 minutes in length.

•Video storage up to 80GB

•Video qualities available for 360p, 720p, 1080p

17. Ocenaudio

Ocenaudio is easy and fast audio-editing software. It is easy software to edit and analyze your audio files.

Its audio quality is brilliant and amazing.


•You can apply EQ, gain and filtering effects.

•It supports Windows, Mac OSX and Linux.

•You can multi-select audio files and listen.

•You can edit large files and there’s no limit for editing audio files.

18. Venngage

Venngage is an infographic maker to create your own engaging professional graphics. Infographic content tools help for marketing.

Simply you need to select a template. You can add pictures, charts, graphs or any visuals and customize your infographic.

It’s that simple!

Pricing: Free and paid plans start from $19/month


•Create charts from spreadsheets

•It has many icons, pictures, and illustrations.

•You can also upload your logo or image in the infographic.

•The different color selection is available for your designs.

•Drag and drop feature available for your content.

•You can also generate an embed code for your content.

•You can download your content as images or PDFs.

19. Kapwing-Meme Maker

Kapwing is a video, GIF and meme maker. You’ll get a list of meme templates. You can simply edit it and download it.

Pricing: Free and paid plans start from $20/month


•You can add your text in the template

•Add top and bottom text in your meme.

•It has a huge collection of images to add in your templates.

•Kapwing allows you to create GIFs and you can upload your own audios.

20. Animiz

Animiz is an animated video maker tool. It has free and paid plans.

These animated content tools help to grow website traffic.

You can also download it free.

Free plans have Animiz watermark on your videos. You can create high engaging animated content for marketing.

Pricing: Free and standard plan $29/month


•Easy drag and drop to add characters, images, and icons.

•There are thousands of scene templates, shapes and many more.

•Animiz has a tool to import PowerPoint presentations in your videos.

•You can add background music in your video content.

•You’ll get more than 500 royalty free vector images.

21. Acoustica

Acoustica is a music recording and production software. You require no technical skills.

You can try a 14-day free trial of this software.

This is an award-winning software.

Pricing: Free trial and plans start from $49


•Import and export MP4 video files

•Great user interface with modern visual themes

•Select and group different tracks in your content.

•It has great effects on mixing.

22. Visme

Visme is an online presentation and infographics tool. It has a free and paid version. You can publish on social media or download.

Pricing: Free and plans start from $14/month


•It has premium templates and numerous photos and icons.

•You can add charts, icons, and links into your content.

•You can share online and download it.

23. Imgur

Imgur is a popular meme creator. You can share your meme online or your friends.


•You can add a bottom and top texts in your memes.

•This tool provides you image hosting service.

24. FlexClip

FlexClip is a powerful video editing software to edit your videos for multi-purpose use.

You can edit your video content. These content tools can copy, cut, paste or trim it. There are also 1000+ templates to edit the videos and create one for your business.

Pricing: Freemium


  • Slideshow maker
  • Screen recorder
  • Knowledge base to learn video editing and video marketing techniques
  • Best for business, lifestyle and social media


These were 24 content marketing tools will grow your business. I suggest these tools will improve your web traffic and boost your website rankings.

Textual content is necessary. But, you must not dependant on it. Add images, infographics, etc.

There are free and paid tools available to create beautiful content.

You can create widescreen 4:3 infographics on PowerPoint.

It’s free and you can share it online or to your social media communities.

Animated videos are engaging and people love to watch and learn from it.

Use these content tools and improve your brand equity.

Do you know any more content tools for branding?

What are the different types of content?

1. Images
2. Videos
3. Infographics
4. Memes
5. Presentations
6. Podcasts
7. And many more

What are different content marketing tools?

Canva, Infogram, Renderforest, Prezi, etc.

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