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TikTok! One of the popular social media today. People are simply crazy about making TikTok videos. It is one of the fastest-growing platforms to create and download TikTok videos.
I have been using TikTok and it’s amazing social media app to grow your brand.
Now, you must be thinking. How TikTok videos will help my business? Or How to make TikTok videos?
Well, no worries. I’ll explain to you each and everything about TikTok.
So, let’s get started!
1. What is TikTok?
TikTok is a Chinese social media app created for making and sharing short lip-sync, comedy, dance, educational, etc. videos.
TikTok was launched in September 2017 and it became one of the popular social media platforms in January 2018.
There are millions of users on TikTok and people are uploading their videos and growing their personal brand.
People create and download TikTok videos.
These statistics will give you an idea about the users all over the world.
This 2019 report clearly shows the TikTok users in India. 190.6 Million Users are from India.
This is the reason TikTok is growing rapidly in Asian countries.
2. Why TikTok is used?
As I have mentioned earlier, TikTok is used for sharing videos. I’ll elaborate further on the uses of TikTok.
TikTok allows us to shoot video up to 60 seconds. You can also shoot videos up to 15 seconds.
There are many filters and effects available to create engaging videos.
You can flip the screen, increase the speed of the video, beautify and add filters of your choice.
You can add various effects to your videos. People usually download TikTok videos to publish on other social media due to these special effects.
People usually use trending effects to gain more popularity on this app.
You can add music to your portfolios. There are photo templates available to add various styles and music to your photos.
This is also the way to drive more engagement to the profile.
You can showcase your talent on this platform. You may be good at drawing, painting, singing, etc. TikTok can help you gain more reach and grow your personal brand.
If you have knowledge and experience in any field, then you can provide value to people through this social media platform.
I have found people presenting product reviews, providing motivation, etc.
You can get a high reach through this source.
3. Who uses TikTok?
In this section, I would be explaining to you about the target audiences.
Many marketers look for target audiences to promote their brand.
Researchers have found that TikTok has more than 800 million users in the world and more than 100 million app downloads.
Now, moving towards the target audience. Youngsters are addicted to TikTok.
Many teenagers are growing their personal brand with the help of this free social media platform.
Many social media marketers download TikTok videos, analyze it to explore more greater target audience.
The age group between 18 to 24 years is actively using this app and household income (HHI) is more than $100.
These were some tips that every marketer or blogger should consider for the marketing campaign.
As I have mentioned earlier, TikTok is one of the fast-growing social media platform.
There are some facts about TikTok’s popularity. I’ll describe each point and explain the importance of TikTok for bloggers.
i. More Reach
One of my favorite features of this app is that it has great reach capability.
You have been aware of the latest updates on Instagram. The organic reach of Instagram is reduced and new users face difficulties to promote their content on Instagram.
New creators are promoting their content to more people on TikTok and engaging their brand.
Ads can get you traffic on any other social media. However, TikTok allows you more reach even without ads.
Also, marketers download TikTok videos and share on other social media platforms to get more reach and followers on TikTok through other social apps.
Bloggers can get more benefits from this app. You can simply create short videos up to 60 seconds to grow your website on TikTok.
ii. In-Built Content Tools
TikTok is the best social media platform for running content marketing campaigns. It has many content creation tools to boost your brand.
This app offers you trending effects to create viral videos for your brand.
Trending effects help to get more impressions and profile viewers to boost your brand equity.
You can also create creative and funny video effects to drive engagements.
These are great content marketing tools of this social media app.
Bloggers gain popularity and drive high traffic to their website by providing value to the audience.
iii. Quick Performance
You can get rapid results in less time. TikTok allows you to get more reach in less time thereby gaining more likes and followers.
These features influence younger age groups and they are motivated to grow their personal brand.
iv. Collaboration With Creators
TikTok allows you to collaborate with creators. This feature actually allows you to gain more popularity.
You can grow your brand presence by collaborating with TikTok Influencers.
You can even download TikTok videos of these influencers, practice and upload a duet on this social media platform.
The duet feature is TikTok allows you to collaborate with the creators.
v. Monthly Hashtag Challenges
You have a great chance to grow your branding through monthly hashtag challenges.
People create videos using trending effects to get more views and impressions.
It is also a great source to be popular on TikTok.
I have found a tool to generate 30 TikTok hashtags. This is an amazing tool to find tools related to your keyword.
You can select the country of your choice. I suggest selecting the country of your target audience to find relevant hashtags for more branding.
You simply need to type one to three hashtags and this tool will show you 30 hashtags that are trending on TikTok.
These are some trending hashtags for TikTok to grow your brand.
5. How to get started on TikTok?
In this section, I’ll show the step-by-step process to create an account on TikTok.
First, you need to download the TikTok app and open it.
You can log in with social accounts or sign-up with phone or email.
You can choose to sign-up with a phone or email. You need to add your birthday before you sign-up.
Once you’re done, you need to add a phone or email and you’ll get a one-time password (OTP) on it.
After this, you need to add an account password and you’re done!
Set a profile picture
You have created the account. Now, you can set a profile picture and add a bio to your profile.
Here, I’ll suggest selecting your photo and not a logo of your brand. The reason is that there are younger age group people. I have tried setting a logo as a profile picture. But, it’s less performing compared to my own picture.
Also, add a short and engaging bio. Avoid adding too much information about the brand in the bio.
Connecting social media accounts
Connecting social media accounts will promote your brand on TikTok. The benefit of connecting the social accounts will help you get more viewers to other social media accounts.
This feature will help you gain more popularity and grow your engagement base.
Upload a video
TikTok offers you a variety of features to create an awesome video for the audience.
I have created a short clip for you to upload videos on TikTok.
Best upload time
You can get more reach uploading at the best time. These statistics vary user-to-user.
I have found the best time from 11am to 12pm and 7pm to 9pm for TikTok videos.
Now, if you have quality content, then you can get more traffic anytime you upload.
I recommend uploading at the best time to get the best results in a short time.
6. TikTok Analytics
TikTok has great features for personal branding. Also, you can track the record of your content through analytics.
TikTok allows you to switch to pro account free and enjoy analytics features.
These are some of the statistics of the analytics feature.
Tiktok video views analytics show analytics of the last 7 days. You can also view the last 28 days of data for better branding.
You can also view profile views. People are viewing your profile watching your content.
This analytics also shows an increase in views compared to the last few days.
The next important analytics is follower analysis.
You can find the right engaging content for your audience.
The analysis helps you determine the proper engaging TikTok videos to grow your brand. It shows the interests of your target audience and you can create similar content for more TikTok growth.
The last but not the least feature is identifying traffic source for your TikTok videos.
This will help you post accordingly.
This audience report shows that most of the audience are Australians. You can post at peak time to get more views and engagement for your profile.
These were analytics to get more traffic sources from TikTok.
These were some tips to grow your brand on this social media platform. This is a growing platform and it’s a great opportunity to boost your brand.
Also, you can make weekly content in one sitting. This will help you save time every day to create TikTok videos.
I’ll suggest you pick a single niche to grow the brand. It’ll be easy to get to target audiences.
Also, be consistent while posting content. People watching will be interested in the content and start following you. This way you can scale your followers quickly.
How many followers do you have on TikTok?
TikTok is Chinese social media app used to share videos of length 15 seconds to 60 seconds. People usually use for brand promotion.
Choose ‘+’ to add videos of your own and start reaching people.
Post original content, upload regularly, use video effects, use trending hashtags, respond to your followers.