AI in Fintech Pushing Fintech

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AI in Fintech Pushing Fintech


AI has played a significant role in the development of financial services over the last several years, and the technology is set to fundamentally alter how we manage money in the near future.

The capacity to instantaneously analyse massive amounts of data in order to uncover new insights and information is pushing AI adoption inside organisations in order to increase operational efficiency and identify new trends to aid in decision-making.

Consumers may be unaware of the numerous ways financial software development is changing the business world in which businesses now employ artificial intelligence behind the scenes on a daily basis, but as more of us become connected and reliant on digital processes, its usage is expected to grow more widespread over time.

A stronger partnership between AI and fintech may help the financial industry tackle fraud more effectively, provide superior customer experiences, and provide clients with an increased degree of convenience.

AI applications brought by financial institutions are expected to increase at varied rates throughout the first half of the decade, with Asia expected to grow at the highest rate. Europe and North America, on the other hand, will experience tremendous growth in the future years as human intelligence continues to evolve with changes in banking.


Table of Content:

  • Introduction
  • Examples Of FinTech Innovation Powered By Artificial Intelligence
  • AI in FinTech: Wrap-Up


The finance industry may use artificial intelligence to evaluate and manage data from different sources in order to give actionable insights. These creative outcomes assist banks in overcoming daily challenges associated with loan administration, payment processing as well as personal financial management.

Here are just a few examples of FinTech innovation powered by AI in the real world, as well as the primary benefits that FinTech organisations may derive from this technology. Let’s have a look!

Examples Of FinTech Innovation Powered By Artificial Intelligence

Consider the following roles that AI will play in propelling fintech forward in 2021 and beyond:

1. Combating Fraud In Financial Industry

The banking sector has long been plagued by fear of fraud. Nonetheless, credit card firms are increasingly incorporating predictive analysis and cybersecurity into their fraud detection networks as a result of the emergence of AI technology. As a result, the detection of cyber scams has decreased significantly.

By collecting and analysing user data with a variety of predictive analytics tools, one may monitor and learn about user behaviour trends using AI. This enables the detection of a wide variety of financial crimes prior to their occurrence.

There are already several examples of AI reducing fraud. For example, in 2020, a Japanese fintech business developed an AI-based system for detecting money laundering and financial crime. This technology is designed to accurately detect fraudulent transactions in excess of 90% of cases. This resulted in a clear win-win situation for credit card firms.

2. Enhanced Security

In the fintech industry, AI underpins a slew of technologies geared at boosting security safeguards. For example, banks provide applications that need facial or fingerprint recognition to access. This is mostly made feasible by Artificial Intelligence.

According to some experts, passwords and usernames will be phased out in the near future in favour of AI-powered security solutions. Speech recognition, facial recognition, and other biometric data can provide an additional layer of protection that is more difficult to circumvent than typical passwords.

Artificial intelligence provided by fintech companies encompasses behavioural solutions and has the potential to usher in a financial revolution. The AI can track customers’ interactions with their transactions and deduce their regular behaviour. Assume a client attempts to withdraw $7,000 from their account numerous times in a row in a location other than their usual location. This behaviour will be flagged as probable fraud by AI-powered machine learning and blocked.

3. Improvements to Robo-Advisors

Artificial intelligence is championing on-demand finance, and with more people entering the realm of investing than ever before in the aftermath of the COVID-19 epidemic, the value that Robo-advisors deliver in terms of personalised portfolio management and product recommendations is in high demand.

“What we have evaluated thus far appears to be the result of the epidemic and the subsequent stimulus packages. This resulted in the creation of a pool of funds from which individual investors could begin investing in inequities. According to the Fidelity analysis, there will be 26 million retail accounts in 2020, up 17% from 2019 levels, while daily trading volume will quadruple,” noted Maxim Manturov, head of investment research at Freedom Finance Europe.

Although there have been disputes over the ethics and accuracy of AI financial advisers, their popularity is expected to expand rapidly during 2021. The most recent solutions produced have the capability of recommending investment options to customers based on their income, present investment habits, risk tolerance, and a variety of other factors.

From questionnaire-based solutions to specialised fund and portfolio management to algorithmic rebalancing and suggestions, the complexity of Robo-advisors has increased.

These emerging technologies will be honed further in the coming years into intuitive insights that are better positioned to provide value for investors.

4. Personalized Credit Scoring

Nowadays, one may even apply for loans online. As a result, it becomes critical to do a financial background check on consumers prior to authorising any financing. Through the use of artificial intelligence, one may optimise the process of issuing online loans.

Financial firms may leverage this to their advantage, enabling them to undertake precise risk assessments and streamline loan approval processes. This is accomplished through the use of machine learning algorithms that provide pattern recognition based on pre-processed data analysis.

In terms of functionality, Fintech may leverage EMI calculators, loan eligibility assessments, and more. Fintech organisations can improve the quality of their services and expedite their procedures by using AI.

5. Improved Customer Satisfaction

There are majorly two instances when AI may help enhance customer experience and service. Several instances include the following:

5.1. Chatbots in FinTech

AI-powered chatbots can alleviate some of the burden imposed on contact centres by addressing the most common and frequent consumer issues.

As basic as they appear, each chatbot employs a sophisticated sentiment analysis made possible by artificial intelligence. This sentiment analysis is focused on determining the customer’s experience with your service/application, finding areas where it falls short, and training the chatbot to solve those areas of weakness. AI-powered chatbots streamline and simplify interactions between a consumer and a bank. They handle trivial concerns with automated processes.

Certain banking organisations can even expand their customer base with the use of chatbots. For example, two months after launching their chatbot, Bank of America acquired over one million new customers in the past few years.

5.2. AI-Powered Personalized Financial Advice

Numerous banking applications provide users with tailored financial advice to assist them in achieving their financial goals, tracking their income and digital transactions, and more.

This level of personalisation is made possible in large part by Financial services AI. For example, Bank of America offers an app that assists customers in budgeting their spending using an AI-powered, tailored approach. Additionally, the institution employs AI to forecast the likelihood of default for businesses that want loan management. This is how AI makes it to the financial world.

6. Automated Customer support

Consumerization is the term used to describe the effect that consumer-oriented technology such as cellphones and messaging applications have on enterprises. Utilizing consumerization’s benefits requires firms — particularly insurance fintech — to invest in consumer-centric platforms that reach out to and interact with customers where they spend a significant amount of time. This is demonstrated by the increasing frequency with which AI chatbots are utilised.

Process automation is a time-consuming procedure for both insurance companies and their customers. It follows a method that requires it to ascertain the customer’s concerns – such as instances of illness or injury – by examining the legitimacy of their claims and initiating the claim process.

This entire process might be lengthy and complicated. However, artificial intelligence can evaluate claims automatically, using large amounts of data to make estimations about their validity, and providing a higher degree of ease throughout the process.

In a year still reeling from the COVID-19 epidemic and an unforeseen rush to implement digital transformation initiatives, the fintech sector has significantly leaned on artificial intelligence to deliver in 2021.

The instances of AI in fintech that we’ve discussed so far are only the tip of the iceberg for what’s likely to be a massive decade for technology adoption within traditional financial services. The unprecedented heights reached in 2021 will serve as a springboard for expanded coverage, automated services, and increased convenience throughout the business. The most exciting part is still to come.

AI in FinTech: Wrap-Up

AI is utilised extensively in FinTech for a variety of applications, including loan decision-making, customer assistance, fraud detection, credit risk assessment, insurance, and wealth management. AI is used by modern financial technology organisations to increase efficiency, improve precision, and speed up query resolution.

AI promotes innovation in FinTech, resulting in more personalised, rapid, and secure services with a greater level of client satisfaction and worldwide reach. Thus, artificial intelligence is here to stay in financial markets!

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