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Will blogging be successful in 2020? Can you grow your blog with SEO?
There is much competition in blogging.
Google’s Algorithm is changing day-by-day. Also, there are various niches to blog. In this confusion, you are deciding to run a successful blog.
Well, there’s no need to worry. You can still succeed in blogging with this step-by-step process.
What is a Blog?
Simple Definition – A blog is a post where you share your thoughts or your personal experience with readers.
Setting up a blog is easier today. You can simply sign up to WordPress or Blogger.
These platforms are free and you can try it for practice. For professional blog website, it’s good to buy a domain and hosting.
Types of Blogs
1. Personal Blogging
A personal blog is related to write on your ideas or experiences. It also focuses on your opinions about the subject.
A personal blog is only useful for a hobby. You’re sharing your experiences and writing for a hobby.
You can make money from this blog.
You cannot promote products or services on this blog. In the long run, it is not useful on this blog.
I suggest you go for a niche blog.
2. Niche Blogging
Niche blog deals with focusing on one topic. You have to focus on one subject.
I know, we are aware of many topics in our day-to-day life. It’s still better to focus on a single topic. Readers love to read your content.
You can start any e-products or services in the future.
The advantage of this blog is targeting a specific audience.
You can blog on any topic like technology, health, personal development, finance, law, business, marketing, etc.
3. Business Blogging
A business blog is written by an individual blogger who works for the company. You don’t need to pick up niche related to your company.
Example – your company focuses on badminton coaching. You can even write on health & fitness.
This blog deals with catching more traffic to grow the business. You can create more engagement through blogs and drive towards your business.
These were some of the basics of the blog.
Let’s move towards “how to write a blog?”
How to write a blog?
There are many ways to write a blog. I’ll explain you steps which I use for blogging.
1. Make a template
You will be confused while writing and many thoughts will be engaged in your mind.
It’s better to design your content or plan your sequence. It’ll be helpful to write your blog.
Also, you can add sub-points in sub-heading. This will make your mind clear to present your content.
Avoid using long paragraphs. Rather, use short paragraphs up to 3 to 4 lines.
It improves readability and people love to read your content.
Always try to divide your content into introduction, body, and conclusion.
90% of your readers will scroll down to the conclusion. It’s necessary to add a conclusion to your content.
Your introduction must include a general conversation with your readers like “have you heard about this?”, “I have some great tips to overcome this problem” etc.
It creates comfort and people read your whole content.
2. Add high-quality images
Images play a vital role in your blog. An image says more than words.
Also, you should not download images from Google. It creates a bad image of your blog in front of your readers.
However, you can download from Canva or Pexels. You can just find free stock images.
High-quality images you add can also slow down your website.
It is recommended to use images of less than 1 MB.
You can use WP ShortPixels plugin for WordPress.
You can also compress with TinyPNG.
There are many tools on the internet to compress your images.
3. Plagiarism-Free Content
I know some content are stylish and useful. Also, we are lazy to write the content and try to copy-paste it.
This is not useful in long-run. Google won’t rank you high in search engine. Google loves fresh content and plagiarism free.
You can read the content of others. But, it is recommended that you should write it in your own words.
There are plagiarism checker tools available on the internet. Some of the free tools like small SEO tools are useful to you.
How to run a successful blog?
1. Get Traffic
Most of the people make mistake to get traffic to their website. They write 2 to 3 blogs and focus on monetizing it.
I believe you must not focus on money at such an early stage. Your purpose of the blog may be different.
You may love to write or love to earn. But, you must focus on your search engine rankings.
Expecting $1000 from 2 to 3 blogs is not possible.
I suggest you should focus on improving your website and SEO. Try to grab more traffic to your website.
Write on popular topics and make awesome content. Outdated contents will be boring and people start hating to engage with your blog.
Use tools like Buzzsumo to find out the latest trending topic of your niche. I’ll be discussing other sources to grab more traffic to your website.
The article will be lengthy. I recommend you to read it till the end.
2. How many Blog Posts per month?
Many of us are stuck in this question, right?
I say it depends on your industry or your niche. High trending topics like health & fitness, technology, marketing requires to post at least 3 posts in a week.
There’s no specific number to be successful. It depends on your content and presentation to your readers.
Try to include Infographics in your content. This improves the quality of your blog and people share your blogs on social media.
Also, add more content to your blogs.
According to research, it is recommended to write up to 1600 to 1800 words in your content.
3. When & Where to Monetize?
Successful bloggers tried to monetize their blog in 6 to 10 months. I know it’s a long time. But, you need to persist.
Professional Blogging requires time to set. I suggest improving your search engine rankings.
Use Google Search Console tool to crawl your website.
Successful Indian Bloggers like Harsh Agrawal invested his 6 months on his blog.
Also, you must write 15 to 20 blogs before monetization.
There are various platforms to monetize your blog. Google Adsense is a great platform to start as a beginner.
You just need to approve your account for it. Once it’s approved, Google analyses your website and run relevant ads on your website.
User opens your website, clicks the ad and you get paid. It’s that simple!
You can also monetize with the help of affiliate programs. Affiliate programs run their ads on your website. Once the sale is done, you get paid.
Some of the affiliate programs for beginners are CJ Affiliate or Clickbank.
You can sign up their affiliate program and start earning.
I suggest you to not spend more than 3 months on affiliate programs. Besides, you can launch your product for sale.
It can be e-book, service or online coaching, etc. It’s better to own your brand and start earning through it.
What is SEO?
Search Engine Optimization or SEO is the visibility of your website on the search engine. It also increases traffic to your website.
In general terms, it is used to optimize your website.
This also helps to improve your rankings on the search engine.
Google crawling indexes your website and ranks in search engines.
Blogging with SEO
These two go hand-in-hand. Ranking your website is necessary for the successful blog.
However, you should not be dependent on SEO to rank high. This process is slow and takes 3 to 4 months to establish.
In the meantime, try to grab more traffic from other sources.
Fresh content on your blogs boosts your rankings. Try to divide your niche into different categories. More content and more categories help Google to analyze your blog.
On-Page or On-Site Optimization
This deals with content in your blog.
It focuses on the following points:-
· Website load time
· Resolving errors on the website
· Decrease bounce rates
You should ensure that your websites load faster. Using low size images can boost the speed of your website.
You can analyze your website and find the loading time of your website. You can compare loading speed on desktop and mobile devices.
Resolving errors on your website like 4xx status code, broken links, etc.
Your reader may not like to see 404: Page Not Found error. It can create a negative impact on your website.
Off-Page or Off-Site Optimization
This optimization focuses on content beyond your website. It can also drive traffic from other websites and social media.
· Internal links
· External links
· Social media sharing
· Guest blogging
· Create infographics
Internal links can increase your website rankings. You can link your website pages in your content. External links are connecting to other relevant websites. You must take care while connecting links to other websites.
Always connect to trustworthy websites. This will avoid spam content on your website.
Add multiple social sharing options on your website. This will drive more traffic to your website.
Encourage people to share your content and subscribe to your blogs.
Try to post infographics on your social media accounts. Promote it, and spend more time on marketing of your content.
Infographics tools like Canva or Infogram can be useful to upload on social media.
You can also make use of popular tools for proper readability and rankings.
How Yoast SEO can improve your ranking?
This plugin detects your readability errors, SEO errors, etc.
It also helps to use title tags matching your keywords. It’s easy to install and setup in WordPress dashboard.
Once it’s done, you can improve your rankings.
This plugin recommends adding keywords relevant to your title of the blog.
You can also add inbound and outbound links to boost your rankings.
This plugin also allows adding meta tags and a chance to grow in search engines.
Yoast also gives you a chance to increase your on-page or on-site optimization.
I hope this article has helped you out in the blogging platform. I also suggest you follow each step to succeed in blogging.
You carry out each step in this article and share your experiences in the comment box.
Do you know any more methods to run a successful blog?